Since graduating from Troy University with degrees in graphic design and photography, Yisrael has been driven to take over the world. He’s worked as a freelancer providing graphic design, photography, marketing consulting, and wearing whatever other hats were needed to help his client’s businesses grow. This frustrated him because he wanted to offer a solution to small businesses that truly fit their needs instead of just offering solutions based on the services that he himself could do.
It’s normal to want to be the answer to someone’s problems but working alone, you are very limited to what you can do. A common flaw with people in my industry is that they fit a clients problem to the solution that they themselves can provide. This isn’t necessarily intentional, but the results are none-the-less unhelpful. Sometimes what the client really needs is not something I’m able to provide as a single, individual freelancer. Small businesses often need a team of people with different skills sets and experiences that can provide a cohesive solution to their problem. -Y
Often in the freelance world, a potential client will contact a designer and say “I need X.” At which point the designer might reply either “Great, let’s get started!” or “Sorry I don’t do that, but I can do ‘Y’ instead. And really, ‘Y’ would be better because of…”
This is where the problem lies.
By just selling their clients ‘X’ or talking them into ‘Y,’ the freelancer may not be providing the best solution. The freelancer is focused on themselves and their bottom line, not on what’s truly best for their client. Alternatively, the small business owner could go to a full service, “big-dog”, advertising agency that has a huge in-house team of people able to solve any marketing problem they might have. The problem here is that most small businesses can’t afford said ad agency. Both freelancers and big agencies do have their place in design/marketing and both are valuable assets, but there has to be something in-between the two. Something that is easy on a small business’ budget but that can offer a completely customized solution to fit the specific problem that the client has.
We are here to fill that gap.
Enter- Tube Media Company
Tube Media Co. is a unique mixture of freelance nimbleness (and yes that’s actually a word) and full service advertising agency. We are composed of a number of professionals (that can grow and shrink as needed) with different areas of expertise so that we can truly provide the best solution to your business’ specific marketing and design needs. Since we don’t have the overhead typical of a large ad agency, we don’t have to pass that large overhead (read: expense) to our clients. Basically, you won’t have to pay for a developer’s salary if a developer is not sitting at your table.
So what does this actually look like?
Tube Media is headed by Yisrael (who doesn’t really feel comfortable with titles since he has no idea what his should actually be). The closest would probably be Creative Director since he oversees all of the projects at Tube to make sure the final outcome is a perfect fit for you and your company. Yisrael still does a good bit of the work himself, but if there’s a better person for the job, he knows how bring them to the table to insure the job get’s done properly. By using this new business model, we are able to combine full-service agency solutions with the personal working-relationship and price of a freelancer.
So you want to work together?
You’ve made it this far, let’s assume that you like what we’re about. Maybe you’re even interested in hiring us to help your business grow. If that’s the case, go ahead and contact us so we can set up a time to discuss what’s going on with your business and how we can help you move it forward!
If you’re still not sure and want more information about the specific types of services we provide, go for it. There’s an ever-evolving list on our Services page!