This is Episode 2 in our “Let’s Grow a SaaS” series. Don’t Skip the Montage! In the last post I gave you the overview of what this series is about. But now it’s time to get down to business. We’re rounding out the initial research phase of our branding process. I have a love/hate relationship […]
This is post 0 in our “Let’s Grow a SaaS” series. We’re just kicking off a new marketing and design project with a new client. Project kickoff time is always exciting, but this one is a little extra special. Normally, we jump on board to do a website, design work, or strategy consulting. But it’s […]
When it comes to hiring a website designer, the phrase “You get what you pay for” couldn’t be more appropriate. Considering that your business’s revenue is at stake, do you really want to join the race to the bottom by hiring the cheapest designer you can find? Or worse, someone with no experience at all?
If you own a business then you should understand customer lifetime value (CLV) and how much power it can give you when you are making marketing budget decisions. I didn’t go to school for business, I kind of just “fell” into it, or in-love with it, or was cursed with it. I’m not sure […]
When Apple makes a new product–let’s say a watch–they don’t just make a watch. They invent the factory that makes the watch. You might not be an Apple person. Fine. The same applies to cars and chicken nuggets and hair styles and drumsticks. Take Toyota for instance (This has a point; just hang in […]