This is post 0 in our “Let’s Grow a SaaS” series.
We’re just kicking off a new marketing and design project with a new client. Project kickoff time is always exciting, but this one is a little extra special. Normally, we jump on board to do a website, design work, or strategy consulting. But it’s usually just a few pieces in a partially put together puzzle. We like puzzles, so that’s cool with us, but there’s something extra special about going “full monty” on a single project—seeing something from beginning to end and getting to help shape every single piece. So I thought it might be good opportunity to take you along for the ride.
My goal for this series is to give you guys a behind-the-scenes look at each step of the process, building from scratch always uncovers a lot of learning experiences and no matter what phase your business is in, there’s always something you can take away from the process and apply to your own business.
Consider this first post as a sort of table of contents for the series. I’ll be updating it to include the links to each new post in the series as they come out. I’m not going to promise that they will be at regularly planned intervals, but I will post as we hit milestones, or as valuable—teachable—things arise. Kind of like a journal, but with a twist of awesome.
Setting the Stage
The project is for a SaaS company. If you’re wondering what that is, well I’m about to tell ya:
SaaS stands for Software as a Service. That would be software that is cloud-based and served up as you need it, not stored locally on your computer or device. Some popular SaaS products are Microsoft Cloud, Evernote, LinkedIn, or Quickbooks Online.
The product we’ll be working with them on is an education management web and mobile app. The basis of their software is to use the tech that we all already have to help parents continue their child’s education outside of the classroom. Education shouldn’t stop at the end of the school day and parents should have the resources readily available to know what their kids are working on and how they can help them. The app provides a lot of great stuff to schools and parents, but I’ll go over more of that in future updates. The initial target is private schools, but I would like to see it being used in public schools as well. They’re currently running the software in 5 schools already. Will call them our “Alpha Group.”
What We’re Doing
We’ll basically be taking over the design and marketing department for a while. I met with the founder towards the end of 2015 to talk about creating a new logo design for the app. That turned into a couple of strategy consulting sessions to really see where they lined up in the market and how we could provide the most value to them. That value conversation turned into this:
- Rebranding- new name, new messaging, new design direction
- Redesign- logos/graphics to go with the rebrand, obviously
- New website
- Content marketing strategies
- Business development strategies
If you’ve read some of my posts about design or marketing, you probably know that I feel like people in my line of work should use their skills to make the world a better place. So this hit’s all the gooey places in my heart. Marketing, design, technology, and improving lives.
Are you a teacher, school admin, or someone else involved in professional education? What about a parent? I would love to chat with you about this project and get your input! Send us a message or comment below!
Does your business name really matter?